uniwebsx🛏️ Case Study: Deeplay Beds
🎯 The Challenge: Launching a New Premium Brand
Deeplay Beds, a UK-based premium bed brand , approached Uni Web Solutions with no digital presence —no website, no branding, and no online visibility.
- Goal: Their objective was to build an online store from scratch and launch paid campaigns to generate quick and consistent sales.
💡 Our Core Strategy: Sales Acceleration
Given the client had a healthy ad budget , our strategy focused heavily on performance-driven advertising alongside setting up a strong foundation:
- Shopify Store Development: Built a custom, SEO-friendly Shopify store optimized for sales, featuring elegant product presentation and trust signals.
- Paid Advertising (Meta & Google): Focused on high-intent campaigns.
- Meta Ads: Targeted campaigns for traffic and conversions, using luxury creative, and retargeting engaged users.
- Google Ads: Search campaigns targeting high-value keywords like “Luxury storage bed” and “King size bed online”.
📊 Results (After 2 Months)
| Metric | Before | After |
| Website Visitors | 0 | 11,500+ monthly |
| Facebook Followers | 0 | 18 |
| Weekly Sales | 0 | 7–8 per week |
| Weekly Revenue | £0 | £10,000+ |
| Weekly Ad Spend | — | £150 (Meta) + £150 (Google) |
| ROAS (Return on Ad Spend) | — | 6.6x |
🚀 Key Highlights
✅ Shopify store launched successfully from scratch
✅ Weekly sales consistently between 7–8 orders
✅ Generated over £10K in weekly revenue
✅ ROAS maintained above industry average
✅ Established a new e-commerce presence in the UK market within 60 days
💬 Client Feedback
“We didn’t even exist online before. Uni Web Solutions made our store live, handled all our ads, and got us real sales within weeks. Excellent work and amazing results!”
— Team Deeplay Beds