Case Study: Building “MySurrogateMom” — A Trusted Platform for Surrogacy Connections
Client Overview
MySurrogateMom is an independent online surrogacy community serving people across the US and Canada. The platform brings together intended parents, surrogates, egg donors, and surrogacy professionals, allowing members to create profiles, discover potential matches, and communicate directly.
The project required a digital platform that could present a sensitive and personal service in a clear, trustworthy, and approachable way while making it easy for visitors to understand the matching process.
Project Objectives
The main objective was to provide MySurrogateMom with an online experience that could:
- Clearly explain the platform and its purpose.
- Help intended parents and surrogates understand how matching works.
- Make profiles and member discovery easy to navigate.
- Provide clear paths for users to join, browse, and connect.
- Present educational resources and FAQs in an accessible format.
- Build confidence through a professional and transparent digital presence.
Challenges
Surrogacy is a highly personal process, so the website needed to communicate information carefully without making the experience feel complicated or overwhelming.
Another important challenge was serving different audiences within one platform. Intended parents, surrogates, egg donors, and professionals have different needs, while all need straightforward access to relevant information and resources.
Our Approach
Uni Web Solutions focused on creating a clear user journey around the platform’s core purpose: helping people discover, understand, and connect with potential surrogacy matches.
The website structure places the primary actions prominently, including finding a surrogate, becoming a surrogate, browsing members, and learning about the process. The platform also explains its matching journey through simple steps, helping new visitors understand what to expect.
We also gave attention to content organization, making educational material, FAQs, member profiles, and classified listings easier to discover and understand.
Services / Work Delivered
The project included work around:
- Professional website design and presentation
- User-focused page structure and navigation
- Surrogacy matching and community-focused sections
- Intended parent and surrogate journeys
- Member/profile discovery experience
- Classified listing presentation
- Calls-to-action for registration and matching
- FAQ and educational resource sections
- Content organization for different user groups
- Trust-focused presentation of the platform and its services
The platform provides dedicated experiences for intended parents and surrogates, including profile browsing, direct communication, and matching-related resources.ving customers online.
Project Outcome
The completed website provides MySurrogateMom with a centralized digital platform where visitors can learn about surrogacy, explore the community, create profiles, discover potential matches, and connect with other members.
The platform also combines its matching functionality with educational resources, blog content, FAQs, and professional directories, giving users more information to consider throughout their journey.
Results
The resulting platform communicates its purpose clearly and provides distinct pathways for its major audiences. Its structure supports the core activities of joining the community, searching member profiles, creating listings, and beginning conversations.
The live platform currently highlights 5,000+ members and 2,000+ surrogates, figures presented by MySurrogateMom itself.
Client Feedback
“Uni Web Solutions understood that this project needed to be more than just a website. They helped us present MySurrogateMom as a clear and welcoming platform where people can learn, connect, and take the next step in their surrogacy journey.”
— Management, MySurrogateMom
